- Learning Objective: How text producers consider age when targeting their audience.
- Key words/terminology: Stereotype, conform, challenge, ideology of protection, hegemonic values. Helpless, aggressive, lazy, binge, dominant, glamorous, brave, hero, villain.
Recap:
Name the visual codes and technical codes that were covered in the last lesson.
Visual codes can give us clues about how media text producers intend to represent people.
Task 1:
Note down on the handout (1) how you can recognise the age groups of the people in these pictures. Consider the visual codes and the settings. Be sure to put your name on the top.
Task 2:
Use the checklist provided to describe how different age groups are usually represented in the media. Try to give an example of a media text where you have seen the age group in question.
Age groups:
Name the visual codes and technical codes that were covered in the last lesson.
Visual codes can give us clues about how media text producers intend to represent people.
Task 1:
Note down on the handout (1) how you can recognise the age groups of the people in these pictures. Consider the visual codes and the settings. Be sure to put your name on the top.
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
Peer review; swap sheets with your neighbour and check answers.
Task 2:
Use the checklist provided to describe how different age groups are usually represented in the media. Try to give an example of a media text where you have seen the age group in question.
Age groups:
- Children
- Teenagers
- 20’s-30’s
- Middle Aged
- Elderly
- You have just identified stereotypical representations as provided by the media.
Definition of stereotype:
A widely held but fixed and oversimplified image or idea of a particular type of person or thing.
A widely held but fixed and oversimplified image or idea of a particular type of person or thing.
- Peer review; swap sheets with your neighbour and check answers.
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Task 3: Watch this clip from the crime drama Criminal Justice and consider how age has been represented. Make notes in books whilst watching.
Task 4: In pairs and using the handouts provided list how the different age groups are represented and state if they conform or challenge the stereotype.
If you get “age” as an issue in the exam, you should be thinking about the following things when watching the clip:
Task 4: In pairs and using the handouts provided list how the different age groups are represented and state if they conform or challenge the stereotype.
_________________________________________________________
- Can I identify what approximate age the characters are?
- Are people from different age groups shown as having different interests, personalities, attitudes, behaviours? If so, how?
- Is their age represented as being important in their life?
- Are people from particular age groups portrayed as being better, more powerful, than others?
- Are people from particular age groups portrayed as being abnormal /weaker/ more pathetic than others?
- How do other characters in the clip treat the characters from different age groups?
- What message to audiences does the clip portray about age?
Task 5: Apply the above points to the following clip Criminal Justice (handout):
http://www.youtube.com/watch?v=cZ9vYZhno0w&list=PLAC15C50BB775177D&index=29
Some of your answers will relate to dominant British ideology.
In Marxist philosophy, the term dominant ideology denotes the attitudes and beliefs, values and morals shared by the majority of the people in a given society; as a mechanism of social control, the dominant ideology frames how the majority of the population think about the nature of and their places in society; of being in and of a social class.
Some of your answers will relate to dominant British ideology.
In Marxist philosophy, the term dominant ideology denotes the attitudes and beliefs, values and morals shared by the majority of the people in a given society; as a mechanism of social control, the dominant ideology frames how the majority of the population think about the nature of and their places in society; of being in and of a social class.
Media texts often show representations of young people out of control.
This allows the state to have more control of them (e.g. media reports about delinquent youths led to the introduction of ASBOs).
This is something called the ‘ideology of protection’ – the idea that young people need constant surveillance and monitoring. This happens because youth is the time when young people learn about and often challenge the current social roles and values, and allows the state to make sure they conform to hegemonic values.
Plenary: Cloze activity which includes key words from the session.
Task 6: Homework:
- Watch this clip of the feature film Harry Brown
Using the handout provided, answer the following questions about the clip.
- How is British youth represented in this clip?
- Is the young man shown to have behaved in an unacceptable way according to British ideology?
- From who's perspective do we see British youth?
- How does this conform to dominant British ideology?
- How does this compare to other representations of British youth you have seen.
- Could you say that ‘Harry Brown’ is a middle class fantasy in which anti-social youths are hunted down and killed by an elderly man.
- How do you think different audiences respond to the text?
Year 12 written tasks success
criteria:
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Knowledge of the concept of
audience/representation/narrative
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Awareness of relevant
theories/debates/views
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Uses examples to draw on relevant
issues
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Use of media terminology/key
words
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Quality of written communication
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Related links:
British values
http://www.telegraph.co.uk/comment/telegraph-view/3618632/Ten-core-values-of-the-British-identity.html
British values
http://www.telegraph.co.uk/comment/telegraph-view/3618632/Ten-core-values-of-the-British-identity.html
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